Has made no secret of its ambitions and advances in mobile, reporting 450 million monthly active users and search and display mobile ad revenues growing 100%. In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.” Now, sources say that Yahoo has closed in on an acquisition that could potentially boost its role in mobile further: it is buying, the mobile app analytics and advertising startup, with a price that could be anywhere between $300 million and $1 billion. Kara Swisher is also reporting that Yahoo in the company. Update: A source is telling us that the price was substantially lower, clocking at around $200-$300M. And Yahoo has. As one on a Secret note about the rumor described it, “The price will be low if it’s value[d] as an ad tech company, high if it’s valued based on the analytics SDK footprint. Marisa [sic] likes to overpay for things.” We have reached out both to and for comment.
Windows Platform Sdk
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